Cringe Is the New Criterion: Why 2015 YouTube at Its Most Chaotic Hits Different Than Anything Your Algorithm Serves You Today
There is a specific genre of old YouTube video — badly lit, earnestly titled, uploaded by someone who absolutely believed in it — that is currently hitting harder than prestige television. Gen Z didn't discover bad old content ironically. They discovered it genuinely, and that's a completely different thing. The algorithm can't recreate sincerity by accident, but 2015 could.